How to optimise images for your website

October 11, 2021

Get More Organic Traffic optimise those images

We all know the old cliché, “A Picture Speaks a Thousand Words.” well with today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales.

When it comes to e-commerce, companies like Amazon owe a large part of their success to imagery. To hold the customer’s attention, most product descriptions need to be short and to the point. This means you want the photos to speak volumes.

Imagine if you will, you’ve gone through the effort to create the right product, buy the ideal domain name, paid for marketing ads, and launched the perfect website. So, why isn’t traffic to your site what you want it too be?

You need to make sure your buyers can find you, or more importantly, your product. One way to do this is through Image Optimisation or, Image SEO.

Choose a Descriptive Filename

By now in your journey through online marketing you’ve probably heard the word “Keyword” from a vast number of sources. According to most experts in the SEO field, keywords are the be all and end all of SEO. Primary Keywords, secondary Keywords…Google “Keyword” and the list of sources of info will probably go on forever.

With Image SEO the first location to use your primary keyword will be the image filename.

This means if your image is a women’s top in a specific abstract design, the file name shouldn’t be DSC12345.jpg.

Instead, you want to rename it: “ann-monique-womens-top-abstract-v.”

This gives the search engine spiders something to grab onto and take back to their part of the web.
Have you ever searched on Google images for anything?

Try searching Google for “funny banana wine stopper” and see what pops up!

Do you get the idea now?

Start a file name with a lowercase letter or a number and remove all spaces. For multiple words, join them with a dash.

Make the Image File as Small as Reasonably Possible

Loading times can be crucial for websites to maintain traffic. The faster the site, the easier to visit it. Images can have a huge impact on this. Standard resolution for a screen image is 72ppi and most web pages won’t need an image to be more than 1000-1200 pixels wide.

To put that into perspective, a typical smart phone camera today will give you an image at 72 ppi but the file will often be over 3000 pixels wide (or more). In the early web days it was a real pain to resize images every time you wanted to upload to the web, now with most programs your image file sizes will be crunched to a managable size.

When you are using a website builder online, you may have the advantage of the builder site doing some downsizing work for you. If you aren’t sure yours will, or if you expect to have a lot of images to process, getting a program like Adobe Photoshop would be a good investment.

There are also a few online image and design editors that work quite well and often don’t cost a thing or have a minimal membership fee with added benefits.  Three of my favourites are Canva, PicMonkey and Pixl.
You can also get images and content from IDPLR with a FREE membership or as a paid mmember.
You can check out the Free to Join IDPLR site here.

PLR products that you can resell

Alt Text-aka-Alt Tags

When you get to the point you are ready to upload your image, you will often be given an option to add “alt text” or “alt tags.” This is another good place to use keyword placement.

In one of Google’s articles about image publishing guidelines, they include a section on creating great alt text. Google places a high value on alt texts. In the article, they give the following reasons to consider:

Alt Text provides Google with useful information about the subject matter of the image. They use this information to help determine the best image to return for a user’s search.

Many people, like users with visual impairments, may not be able to see images on web pages. Descriptive alt text provides these users with important information.

https://support.google.com/webmasters/answer/114016?hl=en

To JPEG or PNG?

In most e-commerce catalogue pages, the product is shown in a specific place on the page that doesn’t overlap any other image or text. JPEG images are most commonly used for this. I’m adding this quick highlight in case a need arises for you to remove the background of a photo.

JPEG images include a visible background showing behind any curves or irregular lines. If you’ve taken the trouble to remove the background of the photo of a product but, save it as a JPEG (JPG), you will still be stuck with a background colour when you re-open it.

PNGs allow you to make the background transparent so the image can be used on top of any colour, texture or other text. This can be helpful if you decide to show multiple products in one virtual shot but don’t have the means to retake the photo.

So Now You are Ready

As history shows us, images will continue to be a primary tool of our culture and the world around us. Now you have the right knowledge to take your products to the next step. Taking the time to Incorporate these into your regular marketing routine will assist your product’s ability to be seen in your customer’s searches and get you the traffic you desire.

So, get your images together and make them work even harder for you. Find out more about how you can work with Loraine check out this done-for-you system.

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How to Turn a Blog Post into a Video in minutes

Blog Post To Video

Would you like to be able to reuse your blog post and create quick story board videos?

I found this amazing tools that helps you to turn a blog post into a video do just that. It’s called Lumen5. You can sign up for an account completely FREE.

Blog Post into a Video Social videos made easy

Creating The Video

After you sign up for an account creating your video is simple.  Choose a blog post that you want to turn into a video.1. Copy the blog post link to dashboard of Lumen5 API your post will show as text at the left side of the screen.

2. You can select images or video clips for the background of the slides.3. Choose which text to use as an overlay.

Add An Audio Track

4. Finally choose the background audio track music and your done. Lumen5 recommends keeping your videos to 2 minutes or less.

5. You also have the option to upload your logo or a watermark. If you upload a logo, it must be at least 400 x 400 pixels and will be placed in the centre of the last scene of the video (the Outro Scene).

6. After you click Publish, you’ll see a pop-up message that your video is rendering. You’ll receive an email when it’s finished. You will then have to wait a few minutes for the slides to be rendered into your video.

Blog Post into a Video Lumen5 rendering

When rendering is complete you can share the video on Social media,  download your video as an .mp4 file  and upload it to YouTube or Facebook.

Or add the video into another post on your blog and link to the relevant page or post. 

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How to Sell Products Online Working From Home

Working From Home – creating an extra income

As someone who has started 4 or 5 businesses over the years and had some failures along the way.

I found success from 2007 working from home. I was fully self employed in property management in my own business while working from my home office, however the idea of having Multiple Streams of Income has been something I have valued since 1999.

Six reasons why you must think about earning an extra income.

  1. No one has a JOB for life any more
  2. You should think about having a back up plan as protection for the future if you should  lose your employment
  3. It opens up more choices. If you hate your day job, earning an extra income can help you decide on quitting.
  4. Fire your Boss –  you can grow your income to a level that replaces your current earnings
  5. Beginning a new venture can be exciting.  When you have a dream or a passion getting up at 5 am and working on your business for two  hours before setting off to the 9-5 is easy to do.
  6. Learning new skills is motivating and rewarding in more ways than one. Once you start to earn an extra income for yourself you can use your new skills and knowledge to create an income for the rest of your life.

Create Multiple Income Streams

You can search Google for ideas on multiple income streams you will find a lot of information out there.

Here are just a few ideas of how you could get started creating your  M.I.S.

Join a reputable network marketing company.

Affiliate Marketing, selling digital products online and earning commissions.

Buying property,  buy and let, or buy refurb and sell, and various other ways of making money from property.

Sell Products Online Working From Home

Consider selling physical products on an e-commerce platform like Amazon, Shopify or Etsy.

Think about starting your own business on a part time basis doing something you enjoy. Photography or Writing for example, you could even start a blog.

Create your own products to sell.

Write music lyrics, write e-books, write a novel or a training book.

Teach people a skill that you have.

Need a few more ideas?

If you’ve time to watch a FREE WEBCLASS.
Would like to get access to a training to help you get inspired.

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Using Google Analytics on your websites

Internet marketing efforts need to be tracked so you know if you are using your resources wisely.  Google analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.

Make sure you have Google analytics or some other type of analytics installed on your website.

Traffic Sources

You want to know where your traffic is coming from and where it is not coming from. This will help you allocate your resources properly.  Google Analytics is able to track where your site visitors are coming from, where they go on your site, etc.

A few examples of where your traffic may come from:

•    Search Engines (Google, Yahoo, Bing, etc)
•    Pay-Per-Click campaigns
•    Twitter, Facebook, etc
•    Articles and press releases that include links
•    Websites that have your links
•    Etc.

Having this information can help you have a more effective Internet marketing plan.

Easy Come, Easy Go

It is easy to find out where the traffic comes from and what page they leave from.  Both of these pieces of information are valuable.  Knowing them can help you identify if your Internet marketing strategy is working.
The page people enter your site on is important.  You want to make sure they arrive on your website on a page that has a focused message for what they are looking for (most websites have multiple entry points, each focused on a different search term).   Pay careful attention to what page your visitors land on and make sure it is well designed and well written.

The page visitors leave your website on is also important because it may identify a problem with your site.  If you find that a certain page is the primary exit point you want to see if there are any technical or other issues with that page that make people leave your site.

Conversion Rates

Though it is important to learn about where your traffic is coming from it is more important to know where your sales are coming from.  Conversion rates in Google Analytics are tracked by traffic source.  You can see where your actual buyers are coming from so you can put more emphasis on those resources.

Google Analytics is important to add to a website.  Learn about your website traffic, conversion rates and more so you can make important tweaks to your Internet marketing strategy.

IM Acronyms Beginners Guide

IM Acronyms

Firstly what is an acronym: it is an abbreviation formed from the initial components in a phrase or a word.

Untangle the IM Acronym Jungle Beginners Guide – Our language becomes filled with acronyms in our jobs and professions there are terms and short codes for phrases that become common to those in that profession or industry.

Internet Marketers have created and use many acronyms so here are some I’ve gathered for you to help you out.

Alt Text = Alternative text to be displayed with images, or text that is associated with the image.

B2B = Business to Business transactions  and B2C = business to consumer.

Blackhat =  refers to unethical techniques being used   while Whitehat = ethical techniques

eg Blackhat hacker

CPC = Cost per Click  and CPA = Cost per Acquisition (used in determining cost of advertising)

PPC = Pay per Click  and CPM = Cost per 1,000 impressions

CTR = Click through rates, the number of clicks received from your advertising campaign.

CTC -= Click to Conversion (divide number of clicks received by captured sales / conversions )

Opt-In = a subscribers sign up  and Opt-out

FTP = File Transfer Protocol

FSI = Free Standing Insert

Favicon = created from two words Favourite Icon (fav-icon) and refers to a customised icon display in a browser / comments

HTML = hyper text markup language

ROI = Return On Investment

SEO = Search Engine Optimization   and  SEM = Search Engine Marketing

SMM = Social Media Marketing  while SMO = Social Media Optimization

SERP = Search Engine Results Page

URL = Uniform Resource Locator previously universal resource locator, which is generally known as a unique address for a file that is accessible on the internet

WSO = Warrior Special Offer  Warrior Special Offers Forum place where internet marketers advertise or promote offers give feedback and chat.

Untangle the IM Acronym Jungle Beginners Guide

Other Phrases and words

Anchor text = clickable part of a hyperlink

Domain  = a website address name which can be purchased from a Domain and hosting service.
My recommendation is D9

hyperlink = element in an electronic document / webpage that links to another page or place

Meta Tags =  used to provide search engines with information about their sites.

Keyword = phrases to use in your web page content and online marketing materials.

google bot = is Google’s web crawling bot (sometimes also called a “spider”)

e commerce = is trading in products or services conducted via computer networks such as the Internet

double opt-in = way to ensure subscribers e-mail address is valid used in auto responders like AWEBER and GET RESPONSE

Funnel – name given to a marketing plan that drives traffic into a large “funnel” eg webpage and filters clients or customers into buyers and non buyers, there are various companies that support small business and entrepreneurs with software for funnel creation.  I use Thrive Themes on all of my WordPress websites it is a suite of plugins that work well and have templates for all sorts of sign up landing pages, training course pages, video sales pages, and selling e books funnels. 

Landing Page – A single webpage that provides information or video content and allows a person to sign up by providing an email address

Tracking Links – Helps business to see which ads are converting to leads and which ads are not performing well, helps to save money on poor performing ads while maximising your return on investment where ads are working well.

My recommendation for link tacking is to use cloud software that you can start using for free like bit.ly or  tinyurl.com

That’s all for now – don’t forget to like this and share if you found it useful. 

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