Category Archives for Internet Marketing

My Who is who of Internet Marketing

Just a few of the  in Internet marketing successes
that I have discovered along the way…

I originally wrote this post in 2014 while I was still working on my full time “Property Management and Lettings” business. Since I sold my business I have looked at and tried out a couple of ways to get started with my own online business. After a number of false starts I finally found the program that is right for me. To find out more about the program I joined you can check out my story so far…. 

Mike Filsaime

He is perhaps best known for his Butterfly Marketing, which is one of the first e-books I purchased back in 2006.

Michael J. Filsaime was born in born 1967. He  is an American author, software developer and personal coach. As well as, a social media expert and business consultant who specialises in Internet Marketing.

He launched his first website in October 2002, and released his first product, Carbon Copy Marketing, in June 2003.

In 2004, he quit his job at the Toyota dealership and started working full-time in the Internet marketing industry.

Since his 2006 launch of the Butterfly Marketing home study course,  he went on to create other home study courses. Also creating software products and services including his own online advertising network.  He has hosted many Internet Marketing events and conferences, as well as the annual Internet Marketing cruise.  You might have seen the latest launch of  “Traffic Genesis” in partnership with Andy Jenkins and Laura Betterly.

Yanik Silver

Yanik's story – he started out with just a few hundred dollars while working from a one bedroom apartment.  Yanik is a self confessed serial entrepreneur and has built multiple  7-figure businesses. He will still tell people that he is a “techno dunce”.   He founded “Maverick Business Adventures” which is an invitation only club for high net worth entrepreneurs,  Yanik is also well known as an author and digital marketing expert.

Gary Vaynerchuck

From being known for his wine critique in promoting his families wine store to author on Internet marketing to  CEO of a social media brand consulting agency, he is a video blogger, and co-owner and director of operations of a wine retail store.

Gary Vaynerchuck first became well known through the launch of his first book “Crush It!”  in 2009 – the book was advising “Why Now is the Time to Cash in on your Passion” the book became a number 1 Amazon best seller for web marketing books.

The book encouraged people to determine what truly makes them happy and pursue monetizing around it on the internet. In his book he argues that because of recent social and technological trends the cost of producing content has been driven low enough that passion, knowledge, and effort, which the book calls “sweat equity”, are now all one needs to build a brand and business.

The book he launched in 2013 “Jab Jab Jab, Right hook” explains why social networks are important platforms for business and how you can tell your story, in a noisy social world.

Dan Kennedy – magnetic marketing

Magnetic Marketing was first devised 22 years ago by GKIC (which stands for Glazer Kennedy Insider's Circle,) founder Dan Kennedy who created this system to help regular business owners with NO experience, NO marketing knowledge and NO talent and empower them to create compelling marketing on their own without hiring outside help

Revealed: The Secrets our Clients Used to Earn $3 Billion

George Montague Brown (UK)

How many people have heard of George Montague Brown?  George became known as an internet marketing expert, speaker, author, 4 times Clickbank #1 bestseller by the age of  20 years, one of the youngest self made millionaires online.
He is best known for affiliate marketing and his own product “Google Sniper” in which George explained  how to build a wordpress site for any type of “niche” market and have it rank in the search engines of Google.

Nick Unsworth  “A guy on a mission”

His official  “Professional” bio: tells us that Nick Unsworth is a Social Media Pro. Nick teaches entrepreneurs, business owners, and service professionals how to build a tribe of raving fans, followers, and customers that will grow their brand and bottom line.

I first discovered Nick Unsworth from within Facebook as he began marketing his services online with free webinars via FB ads. He now runs the Life on fire web page, with events, products, coaching and speaking.

Read his story here: Nick Life on Fire

Lewis Howes

I first discovered Lewis Howes from listening to a WEBINAR, he gave some valuable tips on using LinkedIn and also building a twitter following.

Lewis Howes co-wrote, LinkedWorking: Generating Success on the World’s Largest Professional Networking Website,  in 2009.  He is an American author, entrepreneur, and former professional Arena League football player.  He hosts The School of Greatness, a talk show distributed as a podcast.

Simon Coulson (UK)

In 2013, I got to hear Simon Coulson speaking at a property conference in Wembley. His story is inspiring, he ha been working for BT in “Customer Relationship Management” for 14 years. Simon was made redundant in 2003, then after attending a IM seminar he decided to try his hand at internet marketing. Simon now has a number of successful internet business programs and training courses.

His specialities include, Internet Marketing, Business Consulting and Business Growth Strategies. As well as Video Marketing For Business, Social Media Training Programs, Mobile Marketing Training Programs, and SEO Training Programs.

There are many more successful Internet Marketers offering digital products, software, membership sites, training courses and coaching.

More Internet Marketers

A few more names that you might want to put into the google search engine are :

John Thornhill – he lives in the same City as me!

Omar Martin, and Randolf Smith.

So there you have it.  My who's who in Internet Marketing,

I hope it gives some inspiration to those of you who follow the in their foot steps…

OSP Online Sales Pro Grow your online sales

IM Acronyms Beginners Guide

IM Acronyms

Firstly what is an acronym: it is an abbreviation formed from the initial components in a phrase or a word.   See Wikipedia

Untangle the IM Acronym Jungle Beginners Guide – Our language becomes filled with acronyms in our jobs and professions there are terms and short codes for phrases that become common to those in that profession or industry.

Internet Marketers have created and use many acronyms so here are some I've gathered for you to help you out.

Alt Text = Alternative text to be displayed with images, or text that is associated with the image.

B2B = Business to Business transactions  and B2C = business to consumer.

Blackhat =  refers to unethical techniques being used   while Whitehat = ethical techniques

eg Blackhat hacker

CPC = Cost per Click  and CPA = Cost per Acquisition (used in determining cost of advertising)

PPC = Pay per Click  and CPM = Cost per 1,000 impressions

CTR = Click through rates, the number of clicks received from your advertising campaign.

CTC -= Click to Conversion (divide number of clicks received by captured sales / conversions )

Opt-In = a subscribers sign up  and Opt-out

FTP = File Transfer Protocol

FSI = Free Standing Insert

Favicon = created from two words Favourite Icon (fav-icon) and refers to a customised icon display in a browser / comments

HTML = hyper text markup language

ROI = Return On Investment

SEO = Search Engine Optimization   and  SEM = Search Engine Marketing

SMM = Social Media Marketing  while SMO = Social Media Optimization

SERP = Search Engine Results Page

URL = Uniform Resource Locator previously universal resource locator, which is generally known as a unique address for a file that is accessible on the internet

WSO = Warrior Special Offer  Warrior Special Offers Forum place where internet marketers advertise or promote offers give feedback and chat.

XML sitemap

Untangle the IM Acronym Jungle Beginners Guide

Other Phrases and words

Anchor text = clickable part of a hyperlink

Domain  = a website address name which can be purchased from a Domain and hosting service.
My recommendation is D9

hyperlink = element in an electronic document / webpage that links to another page or place

Meta Tags =  used to provide search engines with information about their sites.

Keyword = phrases to use in your web page content and online marketing materials.

google bot = is Google's web crawling bot (sometimes also called a “spider”)

e commerce = is trading in products or services conducted via computer networks such as the Internet

double opt-in = way to ensure subscribers e-mail address is valid used in auto responders like AWEBER and GET RESPONSE

Funnel – name given to a marketing plan that drives traffic into a large “funnel” eg webpage and filters clients or customers into buyers and non buyers, there are various companies that support small business and entrepreneurs with software for funnel creation.

My recommendations is CLICK FUNNELS you can start with a free trial.

Landing Page – A single webpage that provides information or video content and allows a person to sign up by providing an email address

Tracking Links – Helps business to see which ads are converting to leads and which ads are not performing well, helps to save money on poor performing ads while maximising your return on investment where ads are working well.

My recommendation for link tacking is CLICK MAGIC the lowest monthly subscription is $12, there is a 14 day FREE Trial.

 

That's all for now – don't forget to like this and share if you found it useful.

How to Sell Products Online Working From Home

Working From Home – creating an extra income

As someone who has started 4 or 5 businesses over the years and had some failures along the way.

I found success from 2007 working from home. I was fully self employed in property management in my own business while working from my home office, however the idea of having Multiple Streams of Income has been something I have valued since 1999.

Six reasons why you must think about earning an extra income.

  1. No one has a JOB for life any more
  2. You should think about having a back up plan as protection for the future if you should  lose your employment
  3. It opens up more choices. If you hate your day job, earning an extra income can help you decide on quitting.
  4. Fire your Boss –  you can grow your income to a level that replaces your current earnings
  5. Beginning a new venture can be exciting.  When you have a dream or a passion getting up at 5 am and working on your business for two  hours before setting off to the 9-5 is easy to do.
  6. Learning new skills is motivating and rewarding in more ways than one. Once you start to earn an extra income for yourself you can use your new skills and knowledge to create an income for the rest of your life.

Create Multiple Income Streams

You can search Google for ideas on multiple income streams you will find a lot of information out there.

Here are just a few ideas of how you could get started creating your  M.I.S.

Join a reputable network marketing company.

Affiliate Marketing, selling digital products online and earning commissions.

Buying property,  buy and let, or buy refurb and sell, and various other ways of making money from property.

Sell Products Online Working From Home

Consider selling physical products on an e-commerce platform like Amazon, Shopify or Etsy

Think about starting your own business on a part time basis doing something you enjoy. Photography or Writing for example, you could even start a blog.

Create your own products to sell.

Write music lyrics, write e-books, write a novel or a training book.

Teach people a skill that you have.

Need a few more ideas?

If you've time to watch a FREE VIDEO.
Would like to get access to lots of training videos to help you get inspired.

Want to learn more about a simple online program you can start in your spare time from home then get access to this.

“Discover the Simple Program that will Give You the Income & Lifestyle You Desire”

Using Google Analytics on your websites

Internet marketing efforts need to be tracked so you know if you are using your resources wisely.  Google analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.

Make sure you have Google analytics or some other type of analytics installed on your website.

Traffic Sources

You want to know where your traffic is coming from and where it is not coming from. This will help you allocate your resources properly.  Google Analytics is able to track where your site visitors are coming from, where they go on your site, etc.

A few examples of where your traffic may come from:

•    Search Engines (Google, Yahoo, Bing, etc)
•    Pay-Per-Click campaigns
•    Twitter, Facebook, etc
•    Articles and press releases that include links
•    Websites that have your links
•    Etc.

Having this information can help you have a more effective Internet marketing plan.

Easy Come, Easy Go

It is easy to find out where the traffic comes from and what page they leave from.  Both of these pieces of information are valuable.  Knowing them can help you identify if your Internet marketing strategy is working.
The page people enter your site on is important.  You want to make sure they arrive on your website on a page that has a focused message for what they are looking for (most websites have multiple entry points, each focused on a different search term).   Pay careful attention to what page your visitors land on and make sure it is well designed and well written.

The page visitors leave your website on is also important because it may identify a problem with your site.  If you find that a certain page is the primary exit point you want to see if there are any technical or other issues with that page that make people leave your site.

Conversion Rates

Though it is important to learn about where your traffic is coming from it is more important to know where your sales are coming from.  Conversion rates in Google Analytics are tracked by traffic source.  You can see where your actual buyers are coming from so you can put more emphasis on those resources.

Google Analytics is important to add to a website.  Learn about your website traffic, conversion rates and more so you can make important tweaks to your Internet marketing strategy.

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