IM Acronyms Beginners Guide
Firstly what is an acronym: it is an abbreviation formed from the initial components in a phrase or a word.
Untangle the IM Acronym Jungle Beginners Guide – Our language becomes filled with acronyms in our jobs and professions there are terms and short codes for phrases that become common to those in that profession or industry.
Internet Marketers have created and use many acronyms so here are some I’ve gathered for you to help you out.
Alt Text = Alternative text to be displayed with images, or text that is associated with the image.
B2B = Business to Business transactions and B2C = business to consumer.
Blackhat = refers to unethical techniques being used while Whitehat = ethical techniques
eg Blackhat hacker
CPC = Cost per Click and CPA = Cost per Acquisition (used in determining cost of advertising)
PPC = Pay per Click and CPM = Cost per 1,000 impressions
CTR = Click through rates, the number of clicks received from your advertising campaign.
CTC -= Click to Conversion (divide number of clicks received by captured sales / conversions )
Opt-In = a subscribers sign up and Opt-out
FTP = File Transfer Protocol
FSI = Free Standing Insert
Favicon = created from two words Favourite Icon (fav-icon) and refers to a customised icon display in a browser / comments
HTML = hyper text markup language
ROI = Return On Investment
SEO = Search Engine Optimization and SEM = Search Engine Marketing
SMM = Social Media Marketing while SMO = Social Media Optimization
SERP = Search Engine Results Page
URL = Uniform Resource Locator previously universal resource locator, which is generally known as a unique address for a file that is accessible on the internet
Untangle the IM Acronym Jungle Beginners Guide
Other Phrases and words
Anchor text = clickable part of a hyperlink
Domain = a website address name which can be purchased from a Domain and hosting service.
My recommendation is D9
hyperlink = element in an electronic document / webpage that links to another page or place
Meta Tags = used to provide search engines with information about their sites.
Keyword = phrases to use in your web page content and online marketing materials.
google bot = is Google’s web crawling bot (sometimes also called a “spider”)
e commerce = is trading in products or services conducted via computer networks such as the Internet
Funnel – name given to a marketing plan that drives traffic into a large “funnel” eg webpage and filters clients or customers into buyers and non buyers, there are various companies that support small business and entrepreneurs with software for funnel creation. I use Thrive Themes on all of my WordPress websites it is a suite of plugins that work well and have templates for all sorts of sign up landing pages, training course pages, video sales pages, and selling e books funnels.
Landing Page – A single webpage that provides information or video content and allows a person to sign up by providing an email address
Tracking Links – Helps business to see which ads are converting to leads and which ads are not performing well, helps to save money on poor performing ads while maximising your return on investment where ads are working well.
That’s all for now – don’t forget to like this and share if you found it useful.
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