How to start and grow your online business
Grow Your Online Business
Get clear about exactly what you deliver, take a look at your products and services, understand what it is that you provide your customers, they want to know “What’s In It For Me” WIIFM. This is how you will grow your online business.
Get clear on the audience that you are actually serving, start out targeting broad, then niche down.
Get very specific so people know exactly who you are helping and how you help them.
Understand why someone will actually buy from you… if it is YOU or Your MAGIC then this can be a roadblock, it’s better to have a message and process that you bring someone through.
The sale process is a simple one…
a). Find someone’s pain
b). Find someone’s vision
c). Find the solution
d). Show them the solution for a new reality
Don’t rely on one source of lead generation… use multiple sources… Solo Ads, Facebook, YouTube, PPC, Bing or Google ad words, SEO Organic, PR…
Get one working first, then keep expanding… this is SUPER important, if you don’t do it, it is the SINGLE biggest risk in your business.
Multiple Revenue Streams
This means, that you should have a couple different sources of revenue.
You want to be able to ensure that if something doesn’t “work”, you wouldn’t be out of the game.
To grow your business you need to figure out which part of your business you’re weak on…
Marketing / Sales OR Operations/Finance/Management and then hire your #2…
This is critical…
Your either good at one of the two, most aren’t good at both.
If you are good at Marketing/Sales and have no one for the Operations/Finance, you’ll get yourself into fire fighting mode.
If you are good at Operations, but not Marketing/Sales, you’ll very soon have no customers to buy your stuff.
Plan and Implement a Marketing Funnel that can turn strangers into customers.
Base your lead generation on the first part of this strategy. Think about your product, your sale cycle/conversion times, your audience and calculate the numbers you need to reach $1M, or $100,000.
If you don’t know your numbers here, you’ll be fire fighting again…
Build Your Community not just Leads
Build an audience/community not just generating leads… this can be on social media platforms like a Facebook Group, or Linkedin Group, a Meetup Group… I don’t care HOW you do it, just do it…
However, if you don’t build a business that has a community, you will be working blind… Every single lead coming through your funnel should have the chance to both become a customer and a part of your community.
Failing is almost impossible when you have created a great community around your business.
And finally find a Mentor, Coach or Mastermind program
If you can buy access to solving a problem that would take you 4 weeks or 4 months to resolve, that someone else can solve in much less time…
VALUE your TIME and look for the money, and think of the STRESS & TIME you’ll save…
Work Hard… Work Smart… Stay Focused