As someone who has started 4 or 5 businesses over the years and had some failures along the way.
I found success from 2007 working from home. I was fully self employed in property management in my own business while working from my home office, however the idea of having Multiple Streams of Income has been something I have valued since 1999.
Six reasons why you must think about earning an extra income.
No one has a JOB for life any more
You should think about having a back up plan as protection for the future if you should lose your employment
It opens up more choices. If you hate your day job, earning an extra income can help you decide on quitting.
Fire your Boss – you can grow your income to a level that replaces your current earnings
Beginning a new venture can be exciting. When you have a dream or a passion getting up at 5 am and working on your business for two hours before setting off to the 9-5 is easy to do.
Learning new skills is motivating and rewarding in more ways than one. Once you start to earn an extra income for yourself you can use your new skills and knowledge to create an income for the rest of your life.
Create Multiple Income Streams
You can search Google for ideas on multiple income streams you will find a lot of information out there.
Here are just a few ideas of how you could get started creating your M.I.S.
Join a reputable network marketing company.
Affiliate Marketing, selling digital products online and earning commissions.
Buying property, buy and let, or buy refurb and sell, and various other ways of making money from property.
Sell Products Online Working From Home
Consider selling physical products on an e-commerce platform like Amazon, Shopify or Etsy.
Think about starting your own business on a part time basis doing something you enjoy. Photography or Writing for example, you could even start a blog.
Create your own products to sell.
Write music lyrics, write e-books, write a novel or a training book.
Teach people a skill that you have.
Need a few more ideas?
If you’ve time to watch a FREE WEBCLASS. Would like to get access to a training to help you get inspired.
Want to learn more about a simple online training and coaching program you can start in your spare time from home then here is your special invitation to a free webclass.
Internet marketing efforts need to be tracked so you know if you are using your resources wisely. Google analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.
Make sure you have Google analytics or some other type of analytics installed on your website.
Traffic Sources
You want to know where your traffic is coming from and where it is not coming from. This will help you allocate your resources properly. Google Analytics is able to track where your site visitors are coming from, where they go on your site, etc.
A few examples of where your traffic may come from:
• Search Engines (Google, Yahoo, Bing, etc)
• Pay-Per-Click campaigns
• Twitter, Facebook, etc
• Articles and press releases that include links
• Websites that have your links
• Etc.
Having this information can help you have a more effective Internet marketing plan.
Easy Come, Easy Go
It is easy to find out where the traffic comes from and what page they leave from. Both of these pieces of information are valuable. Knowing them can help you identify if your Internet marketing strategy is working.
The page people enter your site on is important. You want to make sure they arrive on your website on a page that has a focused message for what they are looking for (most websites have multiple entry points, each focused on a different search term). Pay careful attention to what page your visitors land on and make sure it is well designed and well written.
The page visitors leave your website on is also important because it may identify a problem with your site. If you find that a certain page is the primary exit point you want to see if there are any technical or other issues with that page that make people leave your site.
Conversion Rates
Though it is important to learn about where your traffic is coming from it is more important to know where your sales are coming from. Conversion rates in Google Analytics are tracked by traffic source. You can see where your actual buyers are coming from so you can put more emphasis on those resources.
Google Analytics is important to add to a website. Learn about your website traffic, conversion rates and more so you can make important tweaks to your Internet marketing strategy.
Firstly what is an acronym: it is an abbreviation formed from the initial components in a phrase or a word.
Untangle the IM Acronym Jungle Beginners Guide – Our language becomes filled with acronyms in our jobs and professions there are terms and short codes for phrases that become common to those in that profession or industry.
Internet Marketers have created and use many acronyms so here are some I’ve gathered for you to help you out.
Alt Text = Alternative text to be displayed with images, or text that is associated with the image.
B2B = Business to Business transactions and B2C = business to consumer.
Blackhat = refers to unethical techniques being used while Whitehat = ethical techniques
eg Blackhat hacker
CPC = Cost per Click and CPA = Cost per Acquisition (used in determining cost of advertising)
PPC = Pay per Click and CPM = Cost per 1,000 impressions
CTR = Click through rates, the number of clicks received from your advertising campaign.
CTC -= Click to Conversion (divide number of clicks received by captured sales / conversions )
Opt-In = a subscribers sign up and Opt-out
FTP = File Transfer Protocol
FSI = Free Standing Insert
Favicon = created from two words Favourite Icon (fav-icon) and refers to a customised icon display in a browser / comments
HTML = hyper text markup language
ROI = Return On Investment
SEO = Search Engine Optimization and SEM = Search Engine Marketing
SMM = Social Media Marketing while SMO = Social Media Optimization
SERP = Search Engine Results Page
URL = Uniform Resource Locator previously universal resource locator, which is generally known as a unique address for a file that is accessible on the internet
WSO = Warrior Special Offer Warrior Special Offers Forum place where internet marketers advertise or promote offers give feedback and chat.
Untangle the IM Acronym Jungle Beginners Guide
Other Phrases and words
Anchor text = clickable part of a hyperlink
Domain = a website address name which can be purchased from a Domain and hosting service. My recommendation is D9
hyperlink = element in an electronic document / webpage that links to another page or place
Meta Tags = used to provide search engines with information about their sites.
Keyword = phrases to use in your web page content and online marketing materials.
google bot = is Google’s web crawling bot (sometimes also called a “spider”)
e commerce = is trading in products or services conducted via computer networks such as the Internet
double opt-in = way to ensure subscribers e-mail address is valid used in auto responders like AWEBER and GET RESPONSE
Funnel – name given to a marketing plan that drives traffic into a large “funnel” eg webpage and filters clients or customers into buyers and non buyers, there are various companies that support small business and entrepreneurs with software for funnel creation. I use Thrive Themes on all of my WordPress websites it is a suite of plugins that work well and have templates for all sorts of sign up landing pages, training course pages, video sales pages, and selling e books funnels.
Landing Page – A single webpage that provides information or video content and allows a person to sign up by providing an email address
Tracking Links – Helps business to see which ads are converting to leads and which ads are not performing well, helps to save money on poor performing ads while maximising your return on investment where ads are working well.
My recommendation for link tacking is to use cloud software that you can start using for free like bit.ly or tinyurl.com
That’s all for now – don’t forget to like this and share if you found it useful.
Just a few of the in Internet marketing successes that I have discovered along the way…
I originally wrote this post in 2014 while I was still working on my full time “Property Management and Lettings” business. Since I sold my business I have looked at and tried out a couple of ways to get started with my own online business. After a number of false starts I finally found the program that is right for me. To find out more about the program I joined you can check out my story so far….
I first heard of John in 2014, he was marketing a course he had developed called Partnership to Success. I watched his webinar presentation in which he told his story of working in the Nissan car manufaturing factory in Sunderland to online digital marketer. Quite a journey I woud say.
I was impressed by his presentation that I signed up for his mentorship program and learned more about building a blog and how to monetise that blog. The course was a walk through step by step training on setting up a blog but also on how to get started with product creation and selling affiliate products on Warrior plus, JV Zoo and Clickbank. John has had huge success with his products and courses.
Yanik’s story – he started out with just a few hundred dollars while working from a one bedroom apartment. Yanik is a self confessed serial entrepreneur and has built multiple 7-figure businesses. He will still tell people that he is a “techno dunce”. He founded “Maverick Business Adventures” which is an invitation only club for high net worth entrepreneurs, Yanik is also well known as an author and digital marketing expert.
From being known for his wine critique in promoting his families wine store to author on Internet marketing to CEO of a social media brand consulting agency, he is a video blogger, and co-owner and director of operations of a wine retail store.
Gary Vaynerchuck first became well known through the launch of his first book “Crush It!” in 2009 – the book was advising “Why Now is the Time to Cash in on your Passion” the book became a number 1 Amazon best seller for web marketing books.
The book encouraged people to determine what truly makes them happy and pursue monetizing around it on the internet. In his book he argues that because of recent social and technological trends the cost of producing content has been driven low enough that passion, knowledge, and effort, which the book calls “sweat equity”, are now all one needs to build a brand and business.
The book he launched in 2013 “Jab Jab Jab, Right hook” explains why social networks are important platforms for business and how you can tell your story, in a noisy social world.
He is most well-known for being the mastermind behind the SmartPassiveIncome blog and podcast, the latter of which just reached its 47 millionth download.
How many people have heard of George Montague Brown? George became known as an internet marketing expert, speaker, author, 4 times Clickbank #1 bestseller by the age of 20 years, one of the youngest self made millionaires online. He is best known for affiliate marketing and his own product “Google Sniper” in which George explained how to build a wordpress site for any type of “niche” market and have it rank in the search engines of Google.
I first discovered Lewis Howes from listening to a WEBINAR, he gave some valuable tips on using LinkedIn and also building a twitter following.
Lewis Howes co-wrote, LinkedWorking: Generating Success on the World’s Largest Professional Networking Website, in 2009. He is an American author, entrepreneur, and former professional Arena League football player. He hosts The School of Greatness, a talk show distributed as a podcast.
In 2013, I got to hear Simon Coulson speaking at a property conference in Wembley. His story is inspiring, he ha been working for BT in “Customer Relationship Management” for 14 years. Simon was made redundant in 2003, then after attending a IM seminar he decided to try his hand at internet marketing. Simon now has a number of successful internet business programs and training courses.
His specialities include, Internet Marketing, Business Consulting and Business Growth Strategies. As well as Video Marketing For Business, Social Media Training Programs, Mobile Marketing Training Programs, and SEO Training Programs.
There are many more successful Internet Marketers offering digital products, software, membership sites, training courses and coaching.
More Internet Marketers
A few more names that you might want to put into the google search engine are :
Jono Armstrong, began as a struggling beginner and built his fame to the successful marketer he is right now, he teaches people how to make money with affiliate marketing.
John Crestani, the original digital nomad and affiliate marketing expert
So there you have it. My who’s who in Internet Marketing,
I hope it gives some inspiration to those of you who follow the in their foot steps…
An Internet marketing funnel is a marketing strategy whereby you are constantly funnelling new leads into your business, in the hopes of developing a sale and relationship with the user. A marketing funnel is often seen as an upside down pyramid. As in the image below.
There’s a number of elements involved in setting up an internet sales funnel. Lets take a look at what these are.
An offer either a product or service for your customers or audience.
A landing page or squeeze page that directs people to give their name and email in return for something valuable, this can be a free or low cost digital product.
A lead capture and email follow up program, there are many good ones on the market and yes most do charge a monthly fee, there are free services that you can use but be careful what you choose as not all of the free softwares are OK with promoting “affiliate programs” my recommendation is Aweber.
Next you need a strategy on how to promote the landing page to your target audience. This is known as Traffic Generation, you can find my YouTube playlist here, there’s a number of strategies that you can implement. When starting out I would not recommend spending too much on paid advertising. Paid platforms are Facebook, Instagram, Solo ads, Google ads, Bing and even LinkedIn. Free organic methods include social media, Instagram, YouTube, Facebook Groups, Google+ & Twitter.
When you start to generate prospects into the funnel via the lead capture landing page you need to provide them with the free digital product or service. Whatever you offer you can deliver in the first email sent. You should have a number of emails in your autoresponder in order to follow up with these new prospects. Now depending on how targeted your promotions or paid ads were you could be generating red hot qualified leads. These leads will buy your products or services after seeing one or two emails. The follow up sequence should be at least 10 days and better still 30 days.
FREE Traffic Training Workshop from my mentor.
Now if you are looking for a step by step training on traffic generation, I can highly recommend this FREE Traffic Workshop, you can access this NOW by clicking on the banner image below. If you find this training helpful hit the message button on the website and let me know via Facebook messenger.
