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How to Start An Online Business

How to Start An Online Business.

Contents

Trello is being bought by Atlassian

 From Launch to $425 million in five years

The web based team collaboration and project management platform Trello is being bought by Atlassian.

According to Wikipedia Trello was originally made by Fog Creek software, the Trello project spun off from Fog Creek in 2011.

CEO of Trello Michael Pryor, confirmed the news of the acquisition on the Trello blog on January 9 this year.

Trello was launched just five years ago as and easy and fun web based collaboration software tool.  The online software platform has operated on the freemium business model, a basic service is provided free of charge, while larger business users can join the paid service.

19 Million Users

Trello has more than 19 million members who have used web based platform to solve many different challenges both personal and professional capacity.   I discovered Trello in 2014 when going through an online mentorship training course. I’ve used it to keep track of an important legal matter during 2015. I think it is a great online tool for small business and if you use VA’s or outsource tasks it’s perfect for sharing and allowing others to contribute.

Another way I’ve used Trello is to plan work and goals over a 12 week period
this follows the 12 week year program, which I discovered last year and starting using to plan and progress business goals.

I’v never heard of the Atlassian software Company until this week with the news of the sale reaching my inbox.  My quick search reveals that Atalassian is an Australian publicly traded, 5 billion productivity software company. Inc.com reports that Trello has been bought in the deal valued at $425 million made up of $360 million in cash and $65 million in stock.  Atlassian collaboration software  tools include JIRA, Confluence, HipChat and BitBucket.

Inspiration from Japan

Trello takes its inspiration from the Kanban or visual project management message which traces its roots to Toyota industrial engineer Taiichi Ohno. Easy to use, Trello lets you organise projects by moving virtual post-it notes on a virtual whiteboard.

Top users include teams and companies like Google, Adobe and Pixar.

Trello and Atlassian both have the same stated goal to reach 100 million users.  Trello  fans just hope that the buy out doesn’t have a downside. We want Trello to continue to evolve in it’s easy and fun to use platform.

Sources:
Read more on Trello Blog here
http://blog.trello.com/trello-atlassian
Read more on Inc.com
http://www.inc.com/business-insider/trello-atlassian-purchase.html
Read more on Wikipedia.
https://en.wikipedia.org/wiki/Trello

How to Choose Your Niche

Choosing your niche is dependent on several important factors.

You might want to spend several days on working through these factors when thinking about how to choose your niche. If you give these the desired consideration they will play an enormous role in building success for your business. Don’t allow choosing your niche to become a huge challenge for the business.

Follow five simple steps in thinking about what it is you are going into. There are no hard and fast rules that need to be followed for identifying the profitable niche market. It can take a great deal of time, energy and cost to identifying a suitable niche market for your business. The fact of the matter is that instead of focusing on the customers who are keen to purchase the products, it is better if you concentrate whether there is a substantial demand for your service or product. However, it should not be the sole focus for selecting a niche market. There are some important guidelines that can make a positive contribution in choosing your niche.

Five Steps on How to Choose Your Niche

Step 1 – Start by listing everything that you do. All the services or products you are providing.
Step 2 – Identify your high value goods & services. Then identify the products or service that is most frequently requested or purchased.

You will want to position yourself as a specialist, with a well defined target market and a well defined set of products or services.
Step 3 – Identify your customers or clients problems. What common problems, goals needs, wants and desires do your target niche share?

Step 4 – Identify your customers. Who most needs what you have to offer? Who do you want to serve or work with? Who have you already helped?
Step 5 – Refine your offerings. Promote the product or service that people purchase most frequently, then position your higher value offerings as upgrades and upsells, remember it is easier to sell to an existing customer than it is to find a completly new customer…

The niche must be interesting to you.

It is believed that apart from the niche being profitable, it has to be interesting to you in order to sustain it for longer period of time. The niche requires your perseverance and motivation for it to be converted into a profitable niche for the future. When you have interest , your work tasks are fun and fulfil your passion in variety of ways. On the other hand, if the niche is purely identified on a profitable basis, it will not take long for the rivals to creep in and take away your share of the market. Your dedication and commitment has to be there all the time to keep your niche safe and profitable for longer term.

The niche must have a reasonable life span.

While doing the in depth analysis for the niche market, you will observe varieties of niches considered to be “golden nuggets”. These types of niche markets have the potential to attract many businesses. However, you need to be keep in mind for how long will they be attractive? The time span of the niche market is very important. For example, if you select the football world cup event as your niche market, sales will only last for few weeks. The popularity of this niche market will soon be the thing of the past. You need to make sure that the niche that you choose will have consistent sales over a good period of time.

Choosing a niche is art as well as science and it takes a considerable amount of experience from an individual to correctly analyze the business niche’s true potential.

How to learn from individuals who succeed.

Want to make a start on a new entrepreneurial venture?

Learn from individuals who succeed.

Meet the Ecom Power Team with Lawrence Aponte & Chris Record.
How to learn from individuals who succeed.

Starting out with Tecademics as part of the Entrepreneurs Club you can access
the following training :-
⦁ Setting Up Your Shopify Store with Lawrence Aponte – video training going step by step on how to set up with Shopify.
⦁ LIVE Shopify & FB Advertising Training From Chris Record – fantastic over the shoulder training on using Facebook ads with low budget $5 per day ads.
⦁ From $7/hr to $700,000 in E-Commerce Sales Online! – Success stories to inspire you.
⦁ Q&A Section to Ask Questions & Get Video Responses – access to a question and answers section where you can raise your challenges and get answers to your most urgent problems in setting u your new ecom business.

How to Research using google

Research your target niche with reverse engineering of successful Shopify stores. Go to google and type in site:myshopify.com horses  or cats or cellphone cases, or whatever your niche happens to be.  Search results will show Shopify stores that you can look through for inspiration.  If you find any stores that have a good layout you might want to try to discover which Shopify theme the store is using.  Go to whattheme.com and search on the URL.

Where to find Social Proof

You can check the various social media platform to find proof that products are being promoted or boosted as ads.  The following sites should help :
Facebook – fb-search.com find out how many likes, shares, comments an item has.
Pinterest – search out your niche for items that have more engagement or repins.
Twitter – look for your niche and see which items have mentions or retweets.
Instagram – hashtags are searchable, check for virality, comments and likes.

Sales proof based research

There are a few free ways to check on the sales of various niche items plus some paid for software tools.  Lets look at some of the free ways first.
Aliexpress.com – do a search (eg Music t shirts) and all  items displayed will show the number of orders placed. Use e packet and automate dropshipping by using a shopify app.
wish.com – another great store to check on what’s hot and selling well.
watchcount.com – find out whats popular on ebay as voted by ebay users.
Groupon.com – discover favourites and hot niches

Paid for software
Intelligynce is a powerful software tool that allows you to spy on over 170,000 Shopify Stores and over 800,000 products. Very powerful search tool. I’ts a one time payment of $197 and at the moment there is a very special bonus offer.  Get Ali inspector and find the best dropship products for your shopify store.   Preview Sales Page 

Teespy – is a huge searchable database for t shirt sellers.  Helps you to find ideas, includes FB interests tool to help you target the right interests and FB ad spy tool find live ads by your competitors. The software is available free with limited use and starts at $27 per month up to $97 for fuller use.

Join Tecademics and get in on the 90 Day Challenge and the free Shopify Training. 

Learn how to connect your Shopify store to Facebook Shop and sell your products directly to your target market. Use Facebook Messenger and connect directly to your customers instantly, you can even sell your products on messenger…  Hit the Register Now button below and get started today.

The Journey Video Series

Interviews with successful online marketers

I would like to share something with you that has massive value.

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