How to start and grow your online business

February 14, 2018

Grow Your Online Business

Get clear about exactly what you deliver, take a look at your products and services, understand what it is that you provide your customers, they want to know “What’s In It For Me” WIIFM. This is how you will grow your online business.

Get clear on the audience that you are actually serving, start out targeting broad, then niche down.

Get very specific so people know exactly who you are helping and how you help them.

Understand why someone will actually buy from you… if it is YOU or Your MAGIC then this can be a roadblock, it’s better to have a message and process that you bring someone through.

The sale process is a simple one…

a). Find someone’s pain

b). Find someone’s vision

c). Find the solution

d). Show them the solution for a new reality

Lead generation

Don’t rely on one source of lead generation… use multiple sources… Solo Ads, Facebook, YouTube, PPC, Bing or Google ad words, SEO Organic, PR…

Get one working first, then keep expanding… this is SUPER important, if you don’t do it, it is the SINGLE biggest risk in your business.

Multiple Revenue Streams

This means, that you should have a couple different sources of revenue.

You want to be able to ensure that if something doesn’t “work”, you wouldn’t be out of the game.

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To grow your business you need to figure out which part of your business you’re weak on…

Marketing / Sales OR Operations/Finance/Management and then hire your #2…

This is critical…

Your either good at one of the two, most aren’t good at both.

If you are good at Marketing/Sales and have no one for the Operations/Finance, you’ll get yourself into fire fighting mode.

If you are good at Operations, but not Marketing/Sales, you’ll very soon have no customers to buy your stuff.

Plan and Implement a Marketing Funnel that can turn strangers into customers.

Base your lead generation on the first part of this strategy. Think about your product, your sale cycle/conversion times, your audience and calculate the numbers you need to reach $1M, or $100,000.

If you don’t know your numbers here, you’ll be fire fighting again…

Build Your Community not just Leads

Build an audience/community not just generating leads… this can be on social media platforms like a Facebook Group, or Linkedin Group, a Meetup Group… I don’t care HOW you do it, just do it…

However, if you don’t build a business that has a community, you will be working blind… Every single lead coming through your funnel should have the chance to both become a customer and a part of your community.

Failing is almost impossible when you have created a great community around your business.

And finally find a Mentor, Coach or Mastermind program

If you can buy access to solving a problem that would take you 4 weeks or 4 months to resolve, that someone else can solve in much less time…

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VALUE your TIME and look for the money, and think of the STRESS & TIME you’ll save…

Don’t forget

Work Hard… Work Smart… Stay Focused

WordPress for Niche Markets Top 3 Reasons

Niche market website or blog

Multitasking is a skill which can be really beneficial in a number of situations but not always. Multi-purpose themes may suit certain businesses but not all of them. WordPress is a great content package which can be perfectly utilised to suit the needs of every niche website of blog.

Still wondering which platform to choose for your latest niche market website or blog?

A simple and effective way would be to understand what exactly you need to get started. Once you consider the topic carefully, there would be two good options. One would be a comprehensive content management system and another a simple website or blog platform, but the truth is that one clear answer comes up organically: WordPress.

With 32 versions of WordPress released till 2017 and over 72 languages supported, WordPress is versatile and modern, and it can be effectively used in virtually any niche market. A proof of its power and flexibility is the fact that WordPress is embraced by some of the  biggest names  in the web hosting industry as a product that is well-worth special attention.

Introduced in 2003, WordPress started out as a humble blogging platform and then evolved rapidly into a wholesome content management package. Built on PHP and MySQL, WordPress can be self-hosted by choosing a third party hosting company or outsource the hosting, customer support, and services to WordPress.

Whichever you choose, you can’t really go wrong. Not every content management platform can say that 28% of all websites across the world are powered by it.

WordPress can.

51 Amazing Facts You Probably Don't Know About WordPress

Launching Investment & Value

At the time of launching a website or a blog, there are some considerations to be pre-decided before implementation.

As a rule of thumb, niche themes on WordPress are cheaper and easier to install compared to themes available for the mass market. It helps that the niche themes come with unique and innovative functionalities. Most themes likely be used by fewer number of your competitors as they are suitable for a specific target group and not for mass market consumption.

Nature of Business

When making the decision on picking a theme for your website or blog consider first the nature of business. It makes more sense to go with a niche theme when a business is going to be limited in scale and scope.  Niche themes are more compact and suitable for the purpose. A business which is starting small with good prospects to expand on either product lines and markets would need a more wide-ranging mass market theme with greater functionalities to scale according to the increasing scope of activities.

Skills Inventory Available

A small but often overlooked aspect of the entire WordPress theme selection and installation process is the level of user skills.

 A simple skills inventory of the user who will be involved in the entire process is useful.  If it is going to be you, see how capable or experienced you are with identifying, customising and installing a particular theme.

The SEO potential of WordPress make it very good for targeting niche markets.  Topics such as magazines, businesses, ecommerce, online communities, photography, affiliate websites, nonprofits and job boards, among others.

With amazing and effective user management system and powerful SEO plugins, WordPress is a world leader in creating diverse niche websites and blogs.

Honestly, WordPress is just waiting to be discovered.

Go ahead and innovate today!

Visit our friends at Websitebuilder.org for more amazing facts you probably don’t know about WordPress.

10 most useful WordPress Plugins for better blogging

January 22, 2018

Here are the 10 most useful WordPress Plugins I am using on my websites and blogs.

AWeber Forms Optin Cat or Contact Form 7

Two plugins to integrate with email autoresponder software, create forms to collect names and emails from your blog.  If you are a small business offering a service or products then this is a great way to build a list of subscribers, clients or customers who you can follow up with and send communications about new products and services.

WordPress Editorial Calendar

I found out about this plugin from a master blogger while in Costa Rica attending a marketing training event. It’s a calendar tool that allows you to upload a number of posts and schedule them over the month or week so that your posts get published on a consistent basis. If you want to use Wordress to create a professional blog the best way forward is to have one or two set days when new content is released. I’ve researched some of the top bloggers and social media influencers and they state the days of the week when new content will be published. That way your subscribers know what to expect from you and your website.

WP Legal

All websites should have a “Legal Disclaimer” whether your site is selling ecommerce, affiliate marketing or just an info blog hobby because what you write is available online. If your blog is personal you could add something like “This is my personal blog and the views expressed are my own”  If you gather data you should have a “Privacy Policy” and in the UK there are laws about keeping data and “Data Protection Principles” will tell you more.

Yoast SEO

This plugin helps you to get your SEO and readability optimised. When you know how to write and optimise the content and images you will have a much better chance of ranking your posts to be seen.

Shareaholic

I love this plugin, when you publish new content you can share the post to your own social media pages, like Twitter, Facebook or Google plus.  Your readers can also easily share the post to their friends. Also useful to create PDF’s of posts if you are in business and want to give a report to your customers or create some sort of lead magnet that you can promote to drive traffic back to your website.

Pixel Caffeine

Now this little “Pixel helper” tool is for anyone who wants to really cash in on their marketing budgets with Facebook promotions. It helps you to install a piece of code on your website from your Facebook ads manager. Then when you promote a sponsored ad with Facebook you can actually retarget your website visitors on Facebook.

Google analytics By ShareThis

The best way to add a Google Analytics tracking code to your website without modifying any files. You can check GA to see how many visitors your website has and also see where your visitors are in the world. Another useful analytic is how your visitors found your blog. GA will tell you the keywords that were searched and also the platform that the visitors arrived from. If you have shared out your posts or page links to social media you will see which platforms are bringing in the most visitors.

WP Paypal shopping cart

Do you have a digital product? An ebook or reports that could be sold from your blog, this is the plugin that will help you with setting up your Paypal checkout.

Youtube Embed plus

Do you have a YouTube channel? If you create videos you can use this plugin to embed and share video content on your blog.  The videos you share also don’t have to be your own.

W3 Total cache

Improve the load speed of your pages and posts. Optimise your SEO. Your visitors don’t want to wait for images and pages to load. If your site is slow you will lose visitors.

WordPress Image Sizes

thumbnail – 150×150
D9 Hosting and DomainsStarting out learning WordPress and wanting to create you very first blog, read 10 most useful WordPress Plugins and get my special offer “free blog install” when you sign up to the recommended hosting… Click the image for more information on hosting.

medium – 300×300

Free 7 step success system crazy millionaire mentor

medium_large – 768×9999

Free 7 step success system crazy millionaire mentor

Other images sizes for information

large – 1024×1024

post-thumbnail – 630×315

featured-post – 285×200

list-image – 182×125

small-image – 78×55

shareaholic-thumbnail – 300×0

You can find more useful marketing tips with my done-for-you service.

How to get better results from Cold Emails.

November 23, 2017

Cold emailing is not as awkward as cold calling, but it still can be a frightening thing to do. A well-written cold email could be the key you need to get into contact with employers, celebrities, speakers, and just about anyone else you want to contact. You might be trying to reach out to one particular person you want to partner with or you might be trying to sell your product to two dozen people you met at a conference. Either way, cold emails are a fast and simple way of communication.

Unfortunately, it is often very difficult to find a way to get somebody to notice your email amongst dozens of other messages. Most people have countless spam emails in their inbox that they never read and they might disregard your email in the same way. Here are some tips you can use to make cold emails work for you:

Keep it Short and Sweet

 Busy people don’t have a lot of time and they’re not going to stick around to read an essay when they have 200 other messages to read. Make your headline direct and to the point. Avoid the fluff in your message and stick to the bare bones. You should be passionate, but avoid gloating too much over your love for the recipient’s work. The emails should be easy to read and respond to without the recipient having to dig up extra facts or ponder about what you were saying.

Establish Yourself

 If you met the person before, make sure to indicate that. If they don’t know who you are, you must establish your credibility. Tell them what you do or what organization you are from. You can show them sample of your work, if relevant, but avoid piling on too much detail. A quick and easy way to establish yourself without taking up too much space is by linking to your website or LinkedIn profile. These links will explain everything you need to so that you can save time and space.

Remember that there are certain elements of your personality that you want to shine through: your professionalism, your confidence, and your passion. It’s much easier to decide how to display these things when you are behind a computer screen rather than when you are meeting with someone in real life. Avoid generic messages and let your personality show.

Make it Personal

 You should know something about the person you are reaching out to. Personalize the message so that it meets their needs and expectations. People are far less willing to respond to what looks like a mass email sent to a dozen other people. Take the time to begin the email with the person’s name rather than “to whom it may concern.” If you are sending out a mass email, you can use certain software to automatically add the recipient’s name to the message.

See if you two have anything in common and use that to your leverage. Perhaps you picked them to speak at your conference because of their vast knowledge on biology. Maybe you reached out to them because you both graduated from San Francisco University.

You should also take into account who exactly this person is and why you decided to reach out to them. Let the person understand why you are reaching out to them and not anybody else and how they can benefit from it. Quite obviously, people are far more inclined to perform a favor if they can benefit from it in some sort of way.

Proofread

 Once you click “Send,” the message is gone forever so any mistakes you make will be loud and clear. Sure, you can always send another email with corrections, but that seems unprofessional. Proofreading doesn’t take that long and it always pays to double-check the details. Make sure that your letter to TechCrunch doesn’t say that you are writing to The Verge and make sure that any dates are accurate. You don’t want to send yesterday’s copy-pasted letter if it still has yesterday’s date on it.

Follow Up

 It’s true that the vast majority of cold emails will never receive a response, but it’s always good to follow up if you haven’t heard back from them in a week or so. In fact, the recipient might have just forgotten to get around to answering your email because it got lost in their inbox. Make sure that you mention the first email you sent them so that you don’t come across as a complete stranger.

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Conclusion

 Getting someone to read a cold email is always a challenge. Most people are natural adverse to opening up anything strange or unfamiliar. However, cold emails can become your business’s top way of reaching out to new clients, customers, and partners. If you want to find out more about how to utilize this, check out my done-for-you system.

Six Top Types Of Subject Lines to get you started.

November 20, 2017

Here are my six top types of subject lines to help you get started with email marketing.
The type of subject line is a very important part of your email marketing campaigns. You have to realise that your customers probably get a deluge of marketing mails into their inbox. Savvy marketers will use these types of subject lines to get a response. If you think about it most people will just scan the subject lines before making the decision to open your message. You have just a second or two to get inside the head of your prospect or customer.

1. Personal subject lines

Are you coming?

You’ve changed?

NAME – Surprise inside

NAME, check out these hand-picked tools

Crazy invitation, I am going to buy you lunch…

Seriously, who does this?

Quick favour?

? your detailed results…

Thanks for helping us.

2. Retargeting subject lines

I’m deleting your account

The price dropped …

we are not gonna give up on you!

How can you afford xyzzy

3. Pain point subject lines

Stop wasting money on  xyz…

“Your xyzzy issues, solved”

“Wanted: Digital Entrepreneur Superstars…

How to survive your next xyz

job lay off, big medical bill, financial crises

Stop wasting time on mindless work

Learn a new skill with only 20 minutes a day

Start a business without breaking the bank

4. Greed subject lines

Get priority access

25% off your favourites

Turn your mobile into a cash generator

5. Humour subject line

Text message: “loraine we need help the bathroom has been stolen”  (True Story)

“We like being used”

Look what you did, you little jerk…

6. Fear of missing out subject lines

Urgent, breaking, important, alert,

eg. Uh-oh, Your xyzzy is expiring

[URGENT] You’ve got just ONE DAY to watch this…

Your 7-figure plunges bye-bye at midnight…

[WEEKEND ONLY] Get this NOW before its gone…

You can find more useful marketing tips with my done-for-you service.

You might be interested to read Six Subject Line Tips to get your emails opened.

 

Six Subject Line Tips To Get Your Emails Opened

November 19, 2017

 Get your emails seen and opened.

Massive email marketing campaigns are a great way to get more eyes on your newsletter or website since. You can reach thousands of people at once. However, your campaign won’t be successful if nobody opens your message. MY six subject line tips will help you to get your  emails seen and opened. According to Madison Logic, over 122 billion emails are sent an hour, so knowing how to stand out from the crowd is important.

Your email’s subject line is arguably the most important part of the message since it’s the part readers will see first and make a split-second decision whether opening the message is worth their time. Headlines that aren’t interesting will quickly be marked as read or deleted. In fact, copywriter coach Chris Marlow claims that studies have proven that headlines are responsible for 50-75% of an ad’s success.

Knowing just how much of your campaign’s success rests on the headline alone, it’s important that you really take the time to examine how effective your headlines are. Here are a few great tips to craft better headlines:

Personalize your subject line.

A study by MailChimp examined about 24 billion emails and found that subject lines with the recipient’s first and/or last name were opened more often than those without. The most effective emails had both the first and last name.  However, those which only used the last name were strangely more effective than emails that only used the first name.

The power of first name personalization varied based on industries. Personalized emails sent to those in the government were opened 92% more often than usual while there was 45% difference for the creative services/agency industry. There were positive effects in all sorts of industries such as software, art, retail, and entertainment, but proved to be ineffective in the legal industry with a -31% open rate.

Create a sense of urgency.

A headline that compels the user to read right away will surely be opened. Such a headline tells the reader that there is some important information within the email that needs to be read right away and can’t be put off until later.

The aforementioned MailChimp study found that the following words results in a higher open rate:

  • Urgent: 79%
  • Breaking: 68%
  • Important: 55%
  • Alert: 31%

Note that Adestra similarly found that “alert” lead to a 61.8% increase in open rates.

Try giving a deadline with phrases like “today only” or “last chance”. Make sure that they know they must act now.

Make them feel special. 

Adding a first and last name to a subject line makes the email feel more personal. Adding phrases that make the email sound like it’s exclusively for the reader. Headlines such as “An exclusive offer just for you,” or “For your eyes only”.  Try this “A message for our dear customers only”. This makes the reader feel that this message is just for them or their group of people.

Keep it short and simple.

Your subject line should ideally be 6-10 words. Keep it under 50 characters.  Provide a description of what the reader can expect in the message. People are receiving an a ton of emails and won’t want to waste any time on something that doesn’t immediately meet their needs. Subject lines that are too vague or too detailed won’t be opened very often.

Short headlines are important considering that 40% of emails are opened on mobiles, so longer headlines will get cut off. You can shorten your headline by using contractions and not spelling out numbers. (i.e. “don’t” instead of “do not” and “45” instead of “forty-five”)

Capitalize each word.

MailChimp found that capitalizing each word in the subject line lead to a 7% increase in open rate. However, only capitalizing at least one word lead to a -1% open rate. These numbers are small, but they shouldn’t be overlooked. If you have a very large mailing list, the small percentage points can translate to hundreds or thousands of consumers.

Use an A/B test.

You will likely reach a situation where you have multiple headlines you would like to use, but can’t decide which one is best. You should A/B test them by sending them to segments of your mailing list. Collect some data and then send out the winning headline to the rest of your list.

Make sure to keep as many factors as consistent as possible. For example. When you send Headline A at 2:00 AM and Headline B at 9:00 AM, you should see a difference in open rates.

Using the right subject line hacks can exponentially improve your marketing success. You should use Aweber, Constant Contact, or another email marketing service to send out your emails, track statistics, and watch your numbers grow. You can find more useful marketing tips with my done-for-you service.

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